Traditional learning approaches often fall short in measuring real performance impact. Learning and development (L&D) leaders play a critical role in driving organizational change — but how can you ensure your initiatives create meaningful, lasting results? Behavioral science offers a breakthrough method to transform learning into a strategic driver of workforce transformation.

During this talk, Atana Chairman and CEO John Hansen will share how behavioral science-backed learning equips L&D professionals to measure key performance indicators (KPIs) and track tangible behavior change.

This interactive session will provide practical takeaways on:

• Using behavioral insights to drive culture change and workplace transformation.
• Measuring learning effectiveness with advanced analytics tied to organizational goals.
• Aligning learning strategies with critical business objectives to demonstrate strategic value.
• Harnessing behavioral science to enhance the effectiveness and impact of learning programs.

View full agenda.

Speaker

John J. Hansen, Chairman and CEO, Atana Passionate about helping organizations create workplaces where employees are engaged, respectful, and committed to company success, John Hansen is Chairman and CEO of Atana, a company that is redefining workplace culture and training. In this role, John leads Atana’s growth and innovation initiatives while providing strategic insight and guidance to its customers, analysts, and investors. John is an eight-time CEO with 30+ years of experience developing world-class organizations that disrupt industries. These include GoAhead Software and Vallent, which were acquired by Oracle and IBM, respectively. John received his B.S. in Computer Science from Brigham Young University and his MBA from the University of Washington. He is a lecturer at UW’s Foster School of Business, teaching Strategy and Entrepreneurship. He previously served as Colorado Institute of Technology’s president and Secretary of Technology.