How to Align Training With Market Shifts and Company Objectives
Market volatility, AI disruption, pressure to drive results — there’s no doubt today’s sales enablement leaders need critical focus. Top-performing organizations align their enablement programs to key company objectives in ways that maximize training investments by driving long-term success. The question is, how do they do it in a way that sticks and scales?
In this interactive discussion, Force Management’s Brian Walsh will break down what top companies are doing to drive sales enablement success right now: How to ensure you see the ROI you need from your training initiatives, strategies for getting leadership alignment and commitment for your sales enablement programs, how to equip managers to lead and reinforce and how to think about AI as it relates to your enablement programs.
In this discussion, we’ll cover key training strategies for today’s market, including
- How to get leadership commitment for your initiatives
- Cross-functional strategies to ensure ROI
- Front-line managers and leadership strategies to drive results
- How to build a great enablement foundation for your AI tools
Speakers
 | Brian Walsh, Managing Director of Facilitation and Delivery, Force Management “It’s like Master Jedi training with Master Yoda as the instructor,” “Speechless after training with Brian; immediate impact!” and “Brian is a master deal strategist,” are examples of feedback from enterprise sales leaders after recent sessions with Brian Walsh. Brian’s know-how comes from experience forged in the field, as he spent 25 years carrying the number with Xerox before moving into leadership and training roles, then joining Force Management in 2012. Brian has led seller and manager training sessions with hundreds of attendees at a time, as well as leadership workshops and SKO events for organizations of all sizes – from small startups to companies valued over $6B and with multinational go-to-market teams numbering in the thousands. Brian holds a Bachelor of Science in Business Administration, Marketing from The University of Akron and an MBA from Case Western Reserve University. When he’s not on location, he stays in Ohio with his wife and their three daughters. See more of Brian in action with the resources here, including his New Revenue Mindset webinar, podcast appearances, videos and articles. |
 | Rachel Clapp Miller, Chief Marketing Officer, Force Management Rachel Clapp Miller leads Force Management’s marketing and demand-gen efforts. She also is the producer of the Revenue Builders Podcast, as well as the host of Force Management’s Audible-Ready Sales Podcast. She brings an extensive television and media background to her marketing role. Rachel spent eight years as a producer with WCNC, Charlotte’s NBC affiliate. At WCNC, she earned two Emmy awards and six Emmy nominations for her producing work. She also won the prestigious National Headliner Award for investigative journalism. Previously, Rachel worked as a field producer for several news organizations in Washington, DC and as a show producer for The Slant, a college football show that aired on Fox Sports Net. Rachel earned her Master of Communication from Wake Forest University. She also serves as a faculty adjunct at the school. She’s taught organizational communication and social media marketing, as well as communication for business professionals in the executive program at the school’s Charlotte Center. |