Boring deck slides and linear lessons no longer engage today’s learners. In this session, learn how gamified storytelling, interactive design and narrative-driven experiences — grounded in empathy — can transform training into something truly memorable and meaningful.

ELB Learning Creative Director Allan Rust will share three powerful examples, including:

• How Microsoft Azure is building training around real-world, role-based challenges
• A cybersecurity simulation featuring a branching, gamified storyline
• A health care whodunit, where learners solve a mystery to uncover patient safety insights

Whether you’re designing compliance, onboarding or soft skills training, you’ll leave inspired to make learning immersive, emotionally resonant and impactful.

You’ll walk away with:

• Tips for using artificial intelligence (AI) tools to quickly create characters, settings and dialogue — perfect for building immersive worlds on a budget
• Strategies to craft empathetic, immersive learning through gameplay and narrative arcs
• Techniques to emotionally engage learners and reinforce retention
• Real-world examples that showcase how story-driven design boosts impact across industries

View full agenda.

Speaker

Allan Rust, Creative Director, ELB Learning Allan Rust, creative director at ELB Learning, embarked on a diverse journey in the entertainment industry. After studying at the American Academy of Dramatic Arts and USC, he ventured into writing and directing, eventually becoming deeply involved in music as a member of The Blenders. With 15 records and a No. 1 Billboard hit under his belt, Allan honed his skills in design and marketing while with the group, fostering the growth of his creative consultancy, BrandHyke Transitioning to roles at Tripp Advertising and Mill Creek Entertainment, he continued to expand his expertise, ultimately landing at The Game Agency (which was acquired by ELB Learning) as co-creative director. Leveraging his multifaceted background, Allan now spearheads innovative projects, drawing from a wealth of experience and resources to drive success.