ETU helps learning leaders at companies like IBM, Amazon, Costco and Capgemini build immersive simulations that scale training and deliver measurable business impact. Now with ETUCreate, you can author simulations in minutes. This new artificial intelligence (AI)-powered tool enables learning and development (L&D) teams to rapidly build, launch and iterate simulations, accelerating skill development and giving you the data to prove return on investment.

During this talk, the ETU team will introduce ETUCreate and demonstrate how learning teams are using AI to build immersive, scenario-based simulations. You’ll see how ETUCreate empowers non-technical users to create high-impact training experiences that are adaptive, measurable and scalable — helping organizations upskill faster, reduce risk and align learning with real business outcomes.

In this session, you will learn:

• How ETUCreate enables L&D teams to build immersive training simulations in minutes, without needing technical expertise
• How companies like Amazon and Capgemini rapidly deploy simulations to thousands of learners globally, with targeted content based on role or skill gaps
• How simulations built in ETUCreate provide real-time skills data — so you can track proficiency, identify gaps and tailor follow-up interventions
• How simulation data ties directly to business outcomes like reduced errors, faster onboarding and improved decision-making

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Speakers

Ryan O’Rourke, Chief Revenue Officer, ETU Ryan O’Rourke is the chief revenue officer at ETU, where he leads global go-to-market strategy and growth. With over 15 years of experience in enterprise learning and workforce development, Ryan has helped some of the world’s largest organizations, including Fortune 500 companies, transform the way they build, measure and scale skills. At ETU, he’s focused on helping learning leaders drive measurable business impact through data-driven, simulation-based training. Ryan is a passionate advocate for the role of immersive learning in preparing today’s workforce for tomorrow’s challenges.

Conor Gaffney, Chief Product Officer, ETU Conor Gaffney, PhD, is a globally recognized expert in simulation-based learning and serves as chief product officer at ETU. Holding a PhD in Computer Science from Trinity College Dublin, his research focused on adaptive learning systems and intelligent educational technologies — foundational to ETU’s groundbreaking simulation methodology. With over 15 years of experience, Conor has led the development of immersive training solutions that assess and build real-world skills at scale. He is the driving force behind ETUCreate, the company’s new AI-powered simulation authoring tool that enables L&D teams to design high-impact learning experiences in minutes. His work blends scientific rigor with practical innovation, helping the world’s largest organizations upskill their people and deliver measurable business outcomes.