With an overwhelming amount of information available, learning and development (L&D) professionals are seeking trusted sources of research-backed insights to inform their learning strategies — and vendors who can speak to those needs with authority.
See how Qstream, a leader in microlearning solutions, partnered with Training Industry to enhance their thought leadership and generate over 1,000 leads through a strategic research sponsorship.
The Challenge: Establishing Thought Leadership in AI-Enabled Learning
Qstream has long been recognized as a pioneer in adaptive microlearning with a strong foundation in delivering measurable learning outcomes. As they expanded their presence in AI-driven L&D, they needed to:
- Create AI-specific content to engage their audience effectively.
- Reinforce their brand as a key player in AI-powered corporate training.
- Find a trusted partner to deliver credible insights and attract high-quality leads.
Having previously collaborated with Training Industry on marketing initiatives like sponsored emails and product demonstrations, Qstream trusted us to pprovide high-quality content that resonates with L&D professionals actively exploring AI solutions.
Why Qstream Chose Training Industry
As a trusted source for industry reports, best practices and thought leadership, Training Industry offered Qstream a unique opportunity to integrate its brand into a highly relevant and respected research initiative.
Qstream viewed us as a strategic ally for several key reasons:
- Credibility: Our research is trusted by L&D leaders seeking data-driven insights.
- Efficiency: High-quality, ready-to-use content that aligns with sponsor goals.
- Targeted Reach: An audience of L&D decision-makers already exploring training solutions.
- Multichannel Approach: We combine e-books, email campaigns and webinars to maximize reach and lead generation.
How Qstream Leveraged Training Industry’s Research Sponsorship
Qstreams’ strategic campaign included:
- Custom e-book: Training Industry’s e-book, “The AI Advantage in L&D: A Strategic Guide.”
- Targeted email and landing page: A targeted email campaign distributed to L&D professionals, driving traffic to a dedicated e-book landing page.
- Co-hosted webinar: A live session featuring Tom Whelan, Ph.D., Training Industry’s director of corporate research, discussing key AI trends and practical applications in training.
The Results: High Engagement and Measurable Impact
The campaign exceeded expectations, delivering high engagement and lead-generation results:
- 506 e-book downloads (405 within the first 48 hours)
- 856 webinar registrations
- 76 additional webinar views after 30 days
- 765 email click-throughs, demonstrating strong audience interest
Qstream was highly satisfied with the campaign’s impact:
“I can’t believe over 800 people registered! Between the webinar and the AI guide sponsorship/email, I think this campaign has done well generating leads.”
A Note From Our Research Team
Tom Whelan, Ph.D., emphasized the value of research-backed sponsorships in building brand credibility:
“In my 20 years of researching corporate training trends, I’ve seen how sponsorships like Qstream’s can establish brands as thought leaders while delivering tangible business results. This campaign successfully positioned Qstream at the forefront of AI training discussions, generating over 1,000 engaged leads.”
Position Your Brand as an L&D Thought Leader
Training Industry’s research sponsorship offer corporate training providers a unique opportunity to align their brand with industry-leading insights and reach engaged learning professionals.
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